It's time for another special B.I.A.H Podcast.
Before the weekend gets here, take ten minutes to listen to Troy Machir's thoughts on creativity event promotions and marketing ideas that make colleg hoops one of a kind.
From Detroit's "Star Wars" night and Taylor University's "Silent Night Game" to the potential 4-in-1 event at Cowboy Stadium, the college basketball community is always coming up with news ways to attract attention to events.
College hoops is full of creative ideas. It's one of the little things that makes the sport so fun.
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